... General purpose: To persuade. Or in the case of manipulation, to brainwash someone into believing a certain thing. Task Analysis: Choose a […] The purpose establishes the strategy of a persuasive message and, therefore, needs to be determined first. A persuasive message is written or spoken communication that compels the intended audience to respond or act in a certain way. In this lesson, you'll learn about cognitive dissonance theory and the rational model of persuasion and how to apply them. Step # 1. A key role in business is to persuade others to understand your viewpoint and agree with you, whether you are selling a product or relaying information. Knowing how to convince people of your perspective is a valuable skill. The advertiser wants consumers to buy their products. Hope this helps! The purpose of persuasion is the same as manipulation. The most effective persuasive messages are those that present two sides of an argument and refute the opposing side, followed by single argument messages, followed by messages that present counterarguments but do not refute them (Stiff & Mongeau, 2003). Good persuasive speeches share several common characteristics. The Basis of Persuasive Sales Messages – Identifying Objectives: There are two important steps in constructing persuasive sales messages (and all persuasive messages for that matter). Do they have the same intentions? An example would be the use of advertisements in magazines or on television. Context: What is the purpose of the message? The purpose is to persuade or convince. Overall Description: The purpose of this assignment is for you to apply what you have learned to the construction of a persuasive message. A message without a clear purpose is doomed. Persuasive speeches are designed to convince the audience of a speaker's point of view. Differentiate between types for writing positive, negative, and persuasive messages Audience The purpose of communication is to have the sender’s idea in … Purpose of Persuasive Writing. The Basis of Persuasive Sales Messages Organizing the Message. ... most authors strive to leave the reader with the central message. Persuasive communication can be an effective way to change the minds and behaviors of those with whom you disagree. A persuasive message is one that is designed to convince someone to do something. In marketing, companies conduct research, develop solutions and then present persuasive messages to motivate targeted consumers to purchase the solutions. Most media messages serve at least one of three purposes—to educate, to entertain, or to persuade—and some fulfill all three at once. If you're writing one, every element -- from your opening statement, to the main body and conclusion -- must reinforce that goal. To convince someone to believe a certain thing. 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